Green the Scene in your yard (a.k.a. “Smart Cars look great beside Smart Yards
Homeowners: replace grass along your front walkway with flowers/ herbs/ low-water plants for beauty, air quality, less watering and improved run-off. (My basement is drier now after heavy rain!) Campaign: Local ads (bus, radio), unaddressed mail checklist about plants, backyard compost, rain barrel, permeable driveway… Local supermarket garden store promos on (corporate branded) native plants/basic garden tools. City partners to OK plants in municipal setback zone/boulevards. Online/social media component: “upload your before/after pics,” with prize for winner.