Cool, Multi-Pronged Ad Campaign
Develop a cool, multi-pronged ad campaign geared towards changing public perception about smaller footprints. Illustrate the personal and environmental advantages in hip, amusing ads that can be shown on billboards, buses, bus passes, etc. For example, ads that contrast the freedom and ease of a small, well organized space against the burden of a large home, full of furniture, junk and clutter. Make it hip and desirable to live in smaller spaces. Change the collective culture of our cities.